Brand-tailored songs that landline or cellular phone callers usually hear while waiting for the other line to answer could be a very big trend soon! Ring back tone service became more in demand recently due to its customization feature and other benefits.
Such value-added service provides fair tolerance for some phone users, especially for those who have busy lives, and cannot stand a long delay of getting answered by the one being called. Ring back tone is an audible indication which assured the calling party that the other line is ringing and it was now made sweeter with soothing or offbeat sounds in the background.
Benefits for mobile subscribers:
1. It brands your personality. You can choose or create ring back tones that fit best of who you are or become the impression of you.
2. A tool for self-expression. Not just you can have self-recorded tune, you can also use wholesome jokes or gag songs as ring back tone.
Now, the purpose of phone holding music is not just to entertain but also to inform.
Some experts would say that ring back tones service could generate billions of dollars revenue for mobile firms in the future. This is because mobile networks are now using it for advertisements or other campaigns and advocacies.
An article from a research firm, Multimedia Intelligence, said they are expecting ring back tones to generate $4.7 billion in revenue for mobile companies in 2012.
This may sounds competitive and a good development for the service and believed to encourage more customers to patronize it. Say bye bye to typical and boring ring back tone.