The Journalistic View

Using Ring Back Tones to Enhance Brand Image

ringbackBrand-tailored songs that landline or cellular phone callers usually hear while waiting for the other line to answer could be a very big trend soon! Ring back tone service became more in demand recently due to its customization feature and other benefits.

Such value-added service provides fair tolerance for some phone users, especially for those who have busy lives, and cannot stand a long delay of getting answered by the one being called. Ring back tone is an audible indication which assured the calling party that the other line is ringing and it was now made sweeter with soothing or offbeat sounds in the background.

Benefits for mobile subscribers:

1. It brands your personality. You can choose or create ring back tones that fit best of who you are or become the impression of you.
2. A tool for self-expression. Not just you can have self-recorded tune, you can also use wholesome jokes or gag songs as ring back tone.

Now, the purpose of phone holding music is not just to entertain but also to inform.

Some experts would say that ring back tones service could generate billions of dollars revenue for mobile firms in the future. This is because mobile networks are now using it for advertisements or other campaigns and advocacies.

An article from a research firm, Multimedia Intelligence, said they are expecting ring back tones to generate $4.7 billion in revenue for mobile companies in 2012.

This may sounds competitive and a good development for the service and believed to encourage more customers to patronize it.  Say bye bye to typical and boring ring back tone.








20 comments on Using Ring Back Tones to Enhance Brand Image

  1. Anonymous
    September 16, 2011 at 12:12 pm (6 years ago)

    before, i used to have a ring back tone in my cellphone but when i changed to another mobile network, i already forgot about it hehe

    Reply
  2. pehpot
    September 19, 2011 at 12:29 pm (6 years ago)

    I would love to have my own ringback but my phone is so low tech haha

    Reply
  3. Trisha Sy
    October 13, 2011 at 7:04 am (6 years ago)

    I totally agree with this article! I love hearing ring back tones and you are right, they are the reflection of one’s personality.

    Reply
  4. rdnofera
    October 13, 2011 at 12:46 pm (6 years ago)

    There are some big companies who use ringback tunes to entertain a customer while waiting their turn. But I really hate long delays, and listening to a ringback tune over and over irritates me. If ever companies use ringback tones, they should put some variety into it, rather than playing one tune over and over, otherwise it will get to you sooner or later.

    Reply
  5. elmo
    October 13, 2011 at 2:36 pm (6 years ago)

    Ring back tunes of popular celebrity joking like vice ganda and some radio stations with their funny jokes and songs are sure hit to pinoy’s. nice blog btw.

    Reply
  6. LOURDES
    October 13, 2011 at 3:47 pm (6 years ago)

    I would definitely want my ring back tone to fit my personality. You’re right, no more of that boring ring back tones.

    Reply
  7. jared's mum
    October 13, 2011 at 4:20 pm (6 years ago)

    i used to have a ringback tune {an incubus song} until i found out that my network is deducting P15 from my load every time it expires to renew it automatically, i had to cancel it, sayang ang load! 😀

    Reply
  8. Kero
    October 13, 2011 at 4:51 pm (6 years ago)

    Seriously, I’m a fan of ringback tones hahhaa. Once while waiting at a two-hour queue, I kept dialing my cousin’s phone number – pleading him not to answer just so i could hear James Blunt’s I’ll be Your Man hahaaa..

    It’s a definite swipe on phone bills but if the tune is catchy, there’s no reason not to subscribe over and over again.

    Reply
  9. levy
    October 13, 2011 at 5:14 pm (6 years ago)

    I only download my ringback tune from the internet since it’s so expensive to get it from your network. I love funny tunes 🙂

    Reply
  10. melandriaromero
    October 13, 2011 at 11:33 pm (6 years ago)

    I tried to use a ring back before, i think it’s really cool but it’s a little extra budget for your part too. I guess i would love to have a ring back that would be permanent but with a minimal pay only.

    Reply
  11. Didi
    October 14, 2011 at 9:52 am (6 years ago)

    I used to download different ring back tones. Choosing my favorite songs for the month ha ha. Then I got tired of it. 8)

    Reply
  12. rikkabren
    October 14, 2011 at 10:11 am (6 years ago)

    I’d love using ringback tone…but it cost more…and i usually don’t have a load… 🙂

    Reply
  13. Karen
    October 14, 2011 at 10:44 am (6 years ago)

    I used to have ring back tone before kaso my expiration. I’m sure many Pinoys are fond of using this mobile application

    Reply
  14. zoan
    October 14, 2011 at 2:32 pm (6 years ago)

    I haave a ring back before but it costs a lot though it was cool. But now I think the telecommunications who has this kind of stuffs charges the users a little than 1php per day nalang compare to before.

    Reply
  15. Joeyboy
    October 16, 2011 at 8:20 am (6 years ago)

    It definitely gives you an idea of the personality of the person who uses the ring back tone. It’s just pretty costly if you wish to keep it. I also enjoy listening to funny tunes. 🙂

    Reply
  16. Torrence
    October 16, 2011 at 8:55 am (6 years ago)

    Interestingly right. Sometimes, one’s personality can be reflected through ring back tones 🙂

    Reply
  17. Agus
    October 16, 2011 at 9:49 am (6 years ago)

    Ringback tones are cool. I used to have it and never knew that I was charged for it. It will even be cooler if it comes for free!

    Reply
  18. Algene
    October 16, 2011 at 11:03 am (6 years ago)

    My mom has this ring back tone on her phone! I have no idea how much she pays for it but I find it really cool. Since medyo busy si mommy, she can’t take my calls right away. With a ring back tone playing, medyo nababawasan ang init ng ulo ko. LOL And yes, tama, it doesn’t only entertain. It is also informative. 🙂

    Sana nga for free na to! Beneficial for the users and most especially, for the mobile phone companies!

    Reply
  19. J Allyssa
    October 16, 2011 at 6:23 pm (6 years ago)

    I tried ring back tones before, but I decided to unsubscribe since I tried calling friends who also have ring back tones and I did not like listening to them. The sound is off. If the mobile companies provide tones with better sound quality then maybe it will be a different story. 🙂

    Reply
  20. Cielo
    October 16, 2011 at 8:17 pm (6 years ago)

    having a ring back tone for a business is a good marketing strategy for brand recall indeed, here in the Philippines, havent really heard one…this one is a good strategy that marketers should expolre

    Reply

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