• Society

    Broadcasting Ethics, Responsibilities and Law

    This post is for academic purposes only. Credit is to the original author(s). Broadcast journalists are being held to high standards of ethics by their editors and owners or regulators. Ethics are now heavily considered in the reporting of news. Newsrooms do think carefully about suspicious websites, bad taste, offending the audience, upsetting the bereaved, the vulnerable or children, victims of crime or disaster, showing how a scam or crime can be carried out, showing the moment of death in accidents or war and terrorist executions. There used to be a consensus that if you see it or hear it happening, then it must carry more authority than the written…

  • Society

    Lingo Used in Radio Broadcasting

    This post is for academic purposes only. Credit is to the original author(s). Two-way digital Radio Lingo When you’re communicating over a two-way radio or you encountered other people communicating over a two-way radio, saying words or codes you are not familiar with. Say you finished saying something important and the person you were speaking to responded “10-4”, or “Roger that.” These phrases are examples of short-hand radio lingo that’s been around for decades, all to create succinct and crystal clear communications for radio users. “Roger that” – A quick way to say that you understand what the other person is saying. “Mayday” – It essentially means “Life-threatening emergency” and…

  • Society

    Defining the Sound of the Station

    This post is for academic purposes only. Credit is to the original author(s). The first decision you have to make is deciding what kind of station you want to be. If you don’t come to a clear and firm agreement on this, every other subsequent decision you attempt to make will lead to endless disagreements and conflict, because you’ll all be pulling in different directions. Are you going to adopt a public service broadcasting or a commercial radio approach? They are fundamentally different because their purposes are different, driven by differences in source of income. Public service broadcasting (PSB) exists to serve the listeners: whereas the primary function of a…

  • Society

    Why Enter Broadcasting?

    This post is for academic purposes only. Credit is to the original author(s). Do You Want the Job? They made it clear that while you may not become rich doing the work, your life would be exciting. That is how a school student summed it up for every hopeful broadcast journalist when she wrote about what her tutors told her. The adrenalin rush keeps me going. No two days have ever been the same. . . . and that is what a veteran learned. Ask yourself these questions. Am I a curious person? Do I ask about people, processes, events and how things happen? Am I skeptical sometimes? Do I…

  • Society

    Types of Radio Programs

    This post is for academic purposes only. Credit is to the original author(s). A Radio format can be split into three parts, they are: Spoken Word or Human Voice Music Sound Effects SPOKEN WORD Announcements: These are specifically written clear messages to inform. They can be of different types. For example station/program identification. These mention the station you are tuned into, the frequency, the time and the program/song you are going to listen to. As mentioned already you find in today’s commercial radio channels, these announcements have become informal and resemble ordinary conversation. There can be more than one presenter in some programs like magazines. Radio talk: The radio talk…

  • Society

    Elements of a Radio Program

    This post is for academic purposes only. Credit is to the original author(s). The main elements of a radio program are the presenter, the radio script, the producer, the audio technician, the advertisers and the sales team. Presenter The ever present voice that guides the programming. In talk shows he acts as an interviewer, moderator in cases of debates with several guests or as narrator. Depending on the type of program, the presenter can be the guide of the current programming, as in the case of radio stations, give voice to the news script in the case of news programs or be the one to indicate the songs that have…

  • Society

    Radio Scriptwriting Tips

    This post is for academic purposes only. Credit to the original author(s). Keep it short and simple Radio journalists need to be able to pick the best, most newsworthy audio clips, and write clear and informative scripts that introduce the material they have collected. The script is what makes sense of the sounds. It is the framework for your story. It brings together the most important elements, and helps your audience understand the significance of the points made by the people you have interviewed. It’s not just about sounds; it’s about words, too. The script should be written in simple, short sentences. Try to use everyday language and terms your…

  • Society

    History of Broadcasting

    This post is for academic purposes only. Credit is to the original author(s). Broadcasting is the distribution of audio and/or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began with AM radio broadcasting which sprang up spontaneously around 1920. Before this, all forms of electronic communication, radio, telephone, and telegraph, were “one-to-one”, with the message intended for a single recipient. The term “broadcasting”, borrowed from the agricultural method of sowing seeds in a field by casting them broadly about, was coined by either KDKA manager Frank Conrad or RCA historian George Clark…

  • Society

    The Birth of Philippine Television

    This post is for academic purposes only. Credit is to the original author(s). Experimentation October 23, 1953 marked the first official telecast in the Philippines. But even before that date, academic experiments with the novel electronic medium had been conducted by Jose O. Nicolas, an engineering student of the University of Santo Tomas in 1950; and two years later, by the FEATI Institute of Technology. First TV Station Even before these academic experiments were conducted, James Lindenberg, an American engineer and the future “father of Philippine television,” already saw the potential of television in the country. Armed with surplus equipment and imported spare parts, Lindenberg began assembling transmitters and established the Bolinao Electronics Corporation or BEC on June…