Rarely on Philippine television history that business shows were produced. And it will be the first in the country that a TV documentary on corporate citizenship to air today.
It’s about time that such kind of TV shows will be patronized not just by people in the corporate world but to be understood even by ordinary citizens.
At 9:30pm to 10pm today, the pilot episode of Business Matters would surely tick the interest of many enthusiasts.
Business Matters will feature exemplary CSR programs as it delivers groundbreaking content on Corporate Citizenship, a business aspect which is integral in building societal progress.
Expect stories of change, hope and accomplishment amidst diversity while touching on pressing developmental challenges like poverty, food and water security, gender and equality and more.
The Pilot Episode
TV personality and Business Matters host Manu Sandrejas said that the closer look at how the lives of women micro-entrepreneurs are improved by a beverage company’s commitment to empower the lives of women across its value chain will be the first among its worth-watching episodes.
As pointed out by Robert Carizo, the Executive Producer of Sweet Potato Productions, the playing field has changed as consumers likely to put their money where their heart is and would much prefer investing in goods and services from companies that are genuinely committed to social responsibility.
“Business Matters offers corporate storytelling centered on initiatives that helped build thriving inclusive business models in the local setting,” Carizo added.
The show is for people who are wondering just how instrumental the private sector is in making Filipino lives easier through sustainable programs.
Catch Business Matters on Bloomberg TV Philippines, on Cignal Channel 27 and Channel 8, every Saturday from 9:30pm to 10pm. Replays on Sunday 12nn-12:30pm, Monday and Tuesday at 9pm to 9:30pm.