Congratulations- you’ve decided to start your own business! If you’ve completed your due diligence and are working your way through a business plan, one thing you’ll need to consider is your marketing strategy. This will help you get your company’s name and key message out there, to the consumers to you want to attract. Below are five different ways to make your name known.
Design Your Brand
Engage your creative side (or outsource it, if you don’t have one!). Design a logo and a short tagline that explains what you do. Keep the logo simple and elegant, and the tagline short and easy to remember. You should be able to summarise what you do, and how you do it differently, in one sentence. Use your branding wherever possible to promote your company, including around your office. Visit www.corporatehouse.com.au if you haven’t yet found that perfect office space.
Have a Web Presence
Depending on your target customers and the style of their web behaviour, you’ll want at least some form of online presence. The online options are many, and often under-utilised. At a bare minimum, start with a website and keep it up to date. Customer testimonials are a great way to build credibility if yours is a new product or emerging service offering. Adding videos to your website gives them an added dimension of interest. Considersetting up a social media campaign, which may include Twitter, Facebook, and LinkedIn. More than ever, customers are researching and shopping online, so time spent developing your web presence isworthwhile.
To support your online presence, invest in some printed ‘physical’ collateral. The most common example of this is the humble business card. A simple business card is still an elegant way to slip the name and contact details of your business into a potential customer’s hand when you meet them. Link your physical collateral with your online world using a Quick Response (QR) code printed onto your business card, so potential customers can instantly access your web page from their smart phone.
Join Professional Associations
Whatever your profession, there’s bound to be a number of professional associations which are relevant to you. Join these to stay in touch with the latest industry knowledge, conferences, and networking events. Don’t forget to bring your business cards!
Give Something Back
Why not join a local committee or club and give something back to your local community. Serving on a committee or board is incredibly rewarding, and you’ll have the added benefit of being able to network with local, likeminded people. Donations are good karma, not to mention tax-deductable!
There are so many ways to get your new business’s name out there. Use a multifaceted approach and see what works best for you. Don’t forget, if you don’t measure it, you can’t manage it, so set up some measures to ensure you get some feedback on what parts of your marketing strategy you should focus your energy on.
This is a guest post, written by Amelia Jones